About Björn;
Stockholm-based. Born 1985. Father of two daughters. Loves my job, currently as Creative Director at Casall.
Enjoys family time, traveling, running, and an IPA with friends. Not too bad at kicking a football.
Want to get in touch?
What I do
I’m passionate about both the strategic and design parts of branding.
I advocate Strategic Design; a holistic approach where design support a company’s purpose, strategy and goals. Successful design needs a clear direction, and the direction a purpose.
I’m accustomed to managing creative teams so that all design outputs are pixel perfect and on brand.
I design for all things digital, e-commerce, print, motion.
What I want
I want to work with brands that’s on a mission to change or challenge something.
I prefer working in-house, as an active part of the brand, the people and the culture.
I’m used to when things are in constant development and where new challenges can shape the course of action.
My (design) beliefs
Design is strategy
Design should always connect to a company’s purpose, goal and strategy.
In a corporate setting I integrate both the inside-out perspective (a company’s experts, resources, knowledge, assets, etc)
and outside-in view (user needs, industry development, competitive environment, etc). I then translate these perspectives into meaningful design solutions.
Design is iterative
It’s best to launch it, test it and improve it. A somewhat painful insight for a detail oriented person as myself, but something I’ve acknowledged with time.
Even if good design spring from a process, it can’t be allowed to take over. It’s about framing the problem and shaping the solution.
Design is collaborative
Good design is often a result of different perspectives, something that is easier to achieve by having an inclusive design process.
I advocate creative forums involving a variety of roles to best tackle creative challenges.
CV
Summary of qualifications
10+ years experience of brand building, art direction and visual design. Broad hands-on skillset, bridging design with business objectives.
- Brand building – strategy and design.
- Recruit and lead creative teams.
- Seasoned in both e-com and retail.
- Creative lead and art direction for campaign productions.
- Hands on graphic & motion design skills, with a soft spot for logotypes and icons.