CV

P R O F E S S I O N A L  E X P E R I E N C E

 

2020 – Present

Creative Director – Casall

— Brand identity, e-commerce and marketing design

 

2019 – 2020

Brand Experience & Creative Director – Sportamore

— Overall responsibility of the brand experience in all customer touch points, and that they align with brand strategy and guidelines

— Identify and explore new opportunities for the brand that drive brand awareness, consideration and liking

 

2016 – 2019

Head of Design & Marketing Production – Sportamore

— Recruited and organized Sportamore’s design team consisting of seven creatives (art director, graphic designers and UI/UX-designer)

— Streamlining and development of workflow and quality improvement regarding design, KPI:s and evaluation/ follow up.

— Overall responsibility of design and campaign concepts

 

2013 – 2016

Art Director – Three

— Responsible for the brand’s visual expression in all touch point

— Creative lead together with a Copywriter in creation of campaign concepts

— Development of brand and campaign guidelines for in-house agency

 

2009 – 2013

Graphic Designer & Retoucher – Three

— Production of marketing material for print and digital media

— Advanced image editing and retouch

— Established a high speed soft proofing color management workflow to ensure high image quality in print and digital media under tight deadlines

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E D U C A T I O N

 

2006 – 2009

Graphic Design & Communication (Bachelor) – LiU

— Split focus between marketing and design

— Courses including Marketing, Typography, Colour Theory, Communication.

 

2008

Digital Creativity – University of the West of Scotland

— Exchange studies in Glasgow

— Courses in Digital Creativity