Three is the magic number

Three launched in Sweden in December 2000 with the vision to create a whole new platform for mobile communication. Since then the company has grown with incredible speed to become pioneers, both in Sweden and on the global market, in 3G-tech and mobile services.
My role as lead Art Director was to develop campaigns and marketing material for all media. Furthermore I was in charge of the brand’s visual expression, developing guidelines for the in-house creative team for campaigns and other branded material.
As part of a creative duo with the lead Copywriter we ideated, presented and implemented campaigns for branding, product releases and new digital mobile services.
Together we were nominated and won several awards at Sweden’s biggest competition for in-house agencies.

I was also part of a major re-brand work 2015 together with Åkestam Holst, where my main area of responsibility was the graphic expression in tactical units (product + price) as well as head of implementing the new brand in all aspects of the company (ATL-media, stores, apps, internal branding, etc). Creating guidelines for in-house agency and external partners.

3-man in space

A interactive digital experience spin-off from the TVC, where you could create your own over-the-top movie trailer as well as get your old phone valued.

Beats by Tre

A co-lab with Beats by Dre and Three during the World Cup 2014.

A flirt with the royalties

Award-winning OOH campaign that rode the hype of the royal wedding 2011.

Too much surf!

A somewhat provocative print and OOH campaign dramatizing the ’benefits’ of Three’s data-generous price plans.

Product portfolio

Design concept for 3’s product entire product portfolio (subscription plans, add-on services, hardware categories, etc)
And yes, this was back in 2014 when long shadows was so very trendy 😛


A brand identity, communication platform and app for 3’s VIP-customer segment.