Three is the magic number

Three launched in Sweden in December 2000 with the vision to create a whole new platform for mobile communication. Since then the company has grown with incredible speed to become pioneers, both in Sweden and on the global market, in 3G-tech and mobile services.
My role as lead Art Director was to develop campaigns and marketing material for all media. Furthermore I was in charge of the brand’s visual expression, developing guidelines for the in-house creative team for campaigns and other branded material.
As part of a creative duo with the lead Copywriter we ideated, presented and implemented campaigns for branding, product releases and new digital mobile services.
Together we were nominated and won several awards at Sweden’s biggest competition for in-house agencies.

I was also part of a major re-brand work 2015 together with Åkestam Holst, where my main area of responsibility was the graphic expression in tactical units (product + price) as well as head of implementing the new brand in all aspects of the company (ATL-media, stores, apps, internal branding, etc). Creating guidelines for in-house agency and external partners.