About Björn;
Stockholm-based. Born 1985. Father of two daughters. Loves my job, currently as Creative Director at Casall.
Enjoys family time, traveling, running, and an IPA with friends. Not too bad at kicking a football.
Want to get in touch?
What I do
I’m passionate about both the strategic and design parts of branding.
I advocate Strategic Design; a holistic approach where design support a company’s purpose, strategy and goals. Successful design needs a clear direction, and the direction a purpose.
I’m accustomed to managing creative teams so that all design outputs are pixel perfect and on brand.
I design for all things digital, e-commerce, print, motion, retail, packaging.
What I want
I want to work with brands that’s on a mission to change or challenge something.
I prefer working in-house, as an active part of the brand, the people and the culture.
I’m used to when things are in constant development and where new challenges can shape the course of action.
What I believe
Design is strategy
Design should always connect to a company’s purpose, goal and strategy.
In a corporate setting I integrate both the inside-out perspective (a company’s experts, resources, knowledge, assets, etc)
and outside-in view (user needs, industry development, competitive environment, etc). I then translate these perspectives into meaningful design solutions.
Design is iterative
It’s best to launch it, test it and improve it. A somewhat painful insight for a detail oriented person as myself, but something I’ve acknowledged with time.
Even if good design spring from a process, it can’t be allowed to take over. It’s about framing the problem and shaping the solution.
Design is collaborative
Good design is often a result of different perspectives, something that is easier to achieve by having an inclusive design process.
I advocate creative forums involving a variety of roles to best tackle creative challenges.
CV
Summary of qualifications
10+ years experience of brand building, art direction and visual design. Broad hands-on skillset, bridging design with business objectives.
- Brand building – strategy and design.
- Recruit and lead creative teams.
- Seasoned in both e-com and retail.
- Creative lead and art direction for campaign productions.
- Hands on graphic & motion design skills, with a soft spot for logotypes and icons.