Björn Avén Portfolio – Björn Avén Portfolio

Hello, I’m Björn.
I design engaging
brand experiences.

Browse portfolio:

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Brand Identities

Bodycentric Activewear

A new era for Swedish heritage sportswear brand Casall.

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BRAND ID

Brand Love for
Sportamore

Becoming the undisputed No.1 in sporting goods online.

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BRAND ID

Frontier

Find your
Frontier.

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BRAND ID

Virvel

There is a new
kid on the block.

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BRAND ID

Three is the
Magic Number

Various creative work
for challenger telecom company Three.

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BRAND ID

Be a Sister to Mother Nature

Fashion meet high
function in this feminine
outdoor brand Hildúr.

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BRAND ID

Petite
Pirouettee

Made for tiny dancers,
capturing the joy of
dancing.

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BRAND ID

Adventure
Awaits

Wanderlust outdoor
brand, crafted for the
nordic outdoors.

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Concepts, Art Direction

Come Closer

Inspiring athleticism in style through the idea that beauty lies in the details.

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CONCEPT

Feel it. Look it.

Enter an era of bold sophistication with Casall’s SS25 Collection.

Tactile Practice

Season to Shine

Serving Style

Take it to court in this sophisticated, yet bold Court Collection.

Colour Pop

Dynamic

Après Workout

Live and breathe your active lifestyle with athleisure pieces for your post-workout fit.

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CONCEPT

AW/22 Lookbook

Lookbook and presentation of the Casall Autumn/Winter collection of 2022.

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CONCEPT

40 Years of Casall

Celebrating four decades of commitment to refining the art of activewear.

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CONCEPT

Colour the Season

Bringing out all the happy hues for workouts full of energy.

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CONCEPT

AW/21 Collection

Perform superiorly, last longer and feel greater than the rest.

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About & Contact

Stockholm-based. Born 1985. Father of two daughters. Loves my job, currently as Creative Director at Casall.

Enjoys family time, traveling, running, and an IPA with friends. Not too bad at kicking a football.

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WHAT I DO

Design, art direction, creative direction

I’m passionate about both the strategic and design parts of branding. I do visual identities, campaign concepts, content guidelines and actual content. Moving seamlessly through all brand touch points, digital and physical.

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WHAT I WANT

I want to work with brands that’s on a mission to change or challenge something.

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WHAT I BELIEVE

Design should always connect to a company’s purpose, goal and strategy.

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