Rejuvenating Swedish heritage sportswear brand Casall.
Casall has been in the game since 1984. But with aging brand fans and new younger competitors it needed to redefine and reconnect. Based on a new strategy, the work included a new direction for visuals, communication and creative output.
Brand
Casall
Role
Creative Direction,
Art Direction,
Brand identity,
Visual Design
Year
2020 –
For 40 years, Casall has refined the art of activewear.
Casall at heart:
Quality, Function, and Design.
Since the very beginning, Casall has evolved with women, innovating sportswear and tools for every need. What started with leotards and leg warmers developed into high-performing activewear for every movement.
Launching the SS24 collection on the year of Casall’s 40th anniversary gives a unique chance to show who Casall are at heart, telling a unique story of shaping a brand where style and function always go hand in hand.
Casall has evolved with women and their needs since 1984.
The core brand identity was refined and optimized for brand recognition. The logo lettering was re-purposed as the primary typeface. A sophisticated black and white base sets focus on products and imagery.
Casall has evolved with women and their needs since 1984.