About ME
Stockholm-based. Born 1985.
Father of two daughters.
Currently at Casall as Creative Director.
Enjoys family time, traveling, running, and an IPA with friends.
Not too bad at kicking a football.
What I do
I’m passionate about both the strategic and design parts of branding.
I advocate Strategic Design; a holistic approach where design support a company’s purpose, strategy and goals. Successful design needs a clear direction, and the direction a purpose.
I’m accustomed to managing creative teams taking responsibility for that all design outputs are on brand and brief.
I design for all things digital, e-commerce, print, motion, retail, packaging.
What I want
I want to work with brands that’s on a mission to change or challenge something.
It takes time to move the needle. As a seasoned in-house agent, I understand the challenges and possibilities of brand management over time.
I’m used to when things are in constant development and where new challenges can shape the course of action.
What I believe
Design is strategy
Design should always connect to a company’s purpose, goal and strategy.
In a corporate setting I integrate both the inside-out perspective (a company’s experts, resources, knowledge, assets, etc)
and outside-in view (user needs, industry development, competitive environment, etc). I then translate these perspectives into meaningful design solutions.
Design is collaborative
Good design is often a result of different perspectives, something that is easier to achieve by having an inclusive design process.
I advocate creative forums involving a variety of roles to best tackle creative challenges.
Summary of qualifications
- 16 years experience in brand building, art direction and visual design.
- Bridging design and business objectives.
- Recruitment and leadership of creative teams.
- Seasoned in both e-com and retail oriented brands.
- Creative lead and art direction for campaign productions.
- Broad hands-on skills in graphic & motion design.