I advocate Strategic Design; a holistic approach where design support a company’s purpose, strategy and goals. Successful design needs a clear direction, and the direction a purpose.

I’m accustomed to managing creative teams, taking responsibility for that all design outputs are on brand and brief. I design for all things digital, e-commerce, print, motion, retail, packaging.

Brand Identity

Logo Development
Brand Strategy
Campaign Concepts & Productions
Brand Guidelines
Voice & Narrative
Typography
Content Strategy
Content Guidelines

Web Development

UI Design
UX Design
Design Systems

I want to work with brands that’s on a mission to change or challenge something. It takes time to change and position brands. As an experienced in-house agent, I understand the challenges of brand management over time.

I’m used to when things are in constant progress and new challenges shape the course of action.

Design is strategy

Design should always connect to a company’s purpose, goal and strategy.
In a corporate setting I integrate both the inside-out perspective (a company’s experts, resources, knowledge, assets, etc)
and outside-in view (user needs, industry development, competitive environment, etc). I then translate these perspectives into meaningful design solutions.

Design is collaborative

Good design is often the result of taking in different perspectives, from an inclusive design process.

I advocate creative forums, involving a variety of roles, to find the best solutions to creative challenges.

Summary of Qualifications

16 years experience in brand building, art direction and visual design.
Bridging design and business objectives.
Recruitment and leadership of creative teams.
Seasoned in both e-com and retail oriented brands.
Creative lead and art direction for campaign productions.
Broad hands-on skills in graphic & motion design.