Sportamore
Brand Love for
Sportamore
Sportamore is the largest online sports retailer in the Nordic region. In a new ambitious growth phase, Sportamore wanted to elevate its brand, design and user experience. Becoming the undisputed No.1 in sporting goods online.
Brand
Sportamore
Role
Creative Direction
Art Direction
Visual Identity
Year
2020
01 / Visual Identity
01
Crafting a bold,
distinct visual ID
Being a destination for hundred of diverse sports brands, calls for a destinct ID of it’s own – to cut the noise, being a clear sender.
A bold category atypical colour palette was chosen. The love for all sports, emphasised through it’s heart logo symbol.
A clear sender in all customer touch point, from e-com, to last mile delivery and unboxing.
#FF00D1
RGB: 255 0 209
CMYK: 9 87 0 0
Pantone: Rhodamine Red
#D924B9
#A94494
#fdc52c
RGB: 24 15 203
CMYK: 20 87 0 5
Pantone: BRIGHT MUSTARD
#F6B302
#C48E00
#94F459
RGB: 103 20 100
CMYK: 21 10 10 0
Pantone: FAST GREEN
#60DD4A
#60DD4A
VISION
The Undisputed No1 in Sporting Goods Online
OUR WHY
For the Love of Sports
MISSION
Making Sport Retail Better
A simple strategy and mindset
02 / E-COMMERCE DESIGN SYSTEM
02
Building an e-com design system with scalability at heart
Creating a smooth and inspirational shopping experience with a catalogue of over 17 000 products, calls for a meticulous design system.
Our efforts payed of, being awarding the best e-commerce site of the year, 2020.
