Björn Avén Portfolio

Björn Avén

Creative Direction — Art Direction — Graphic Design

©2025

Portfolio

Casall

Visual Identity

Sportamore

Visual Identity

Come Closer

Creative Direction

Après Workout

Creative Direction

Tactile Practice

Art Direction

Virvel

Visual Identity

Hildùr

Visual Identity

Feel it. Look it.

Creative Direction

Court Collection

Art Direction

40 Years of Casall

Creative Direction

Season to Shine

Creative Direction

Scandi Nomad

Visual Identity

Frontier

Visual Identity

SS24

Art Direction

Colour Pop

Art Direction

About Me

Stockholm based. Born 1985. Father of two daughters. Loves my job, currently as creative director at premium athleisure brand Casall.
Enjoys family time, traveling, running, and an IPA with friends. Not too bad at kicking a football.

What I Do

Creative Direction
Art Direction
Design

What I believe

Design should always connect to a company’s purpose, goal and strategy.

What I want

I want to work with brands that’s on a mission to change or challenge something.

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Project Name

Project Name

Project one-liner
of the project

An intro text talking about the project with a few more words. Putting it in context and size of the scope. Not long. Not too short.

Brand

Casall

Role

Creative Direction

Year

2025

What I Do

Brand Identity

Logo Development
Brand Strategy
Imagery
Brand Guidelines
Voice & Narrative
Typography
Content Strategy
Content Guidelines

Web Development

UI Design
UX Design
Design Systems

CV

Summary of Qualifications

16 years experience in brand building, art direction and visual design.
Bridging design and business objectives.
Recruitment and leadership of creative teams.
Seasoned in both e-com and retail oriented brands.
Creative lead and art direction for campaign productions.
Broad hands-on skills in graphic & motion design.

2020 –
2019 – 2020
2016 – 2019
2013 – 2016
2009 – 2013

Casall
Sportamore
Sportamore
Three
Three

Creative Director
Brand Experience & Creative Director
Head of Design & Marketing Production
Art Director
Graphic Designer & Retouch Artist

© Björn Avén

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As a designer and art director, I am always looking for a balance of aesthetics and functionality of all the elements of one whole