Björn
Portfolio 2025
Avén
Concepts, Art Direction
Come Closer
Inspiring athleticism in style through the idea that beauty lies in the details.
Feel it. Look it.
Tactile Practice
Season to Shine
Serving Style
Colour Pop
Dynamic
Après Workout
Live and breathe your active lifestyle with athleisure pieces for your post-workout fit.
AW/22 Lookbook
40 Years of Casall
Colour the Season
AW/21 Collection
Project Name
Project one-liner
of the project
An intro text talking about the project with a few more words. Putting it in context and size of the scope. Not long. Not too short.
Brand
Casall
Role
Creative Direction
Year
2025
What I Do
Brand Identity
Logo Development
Brand Strategy
Imagery
Brand Guidelines
Voice & Narrative
Typography
Content Strategy
Content Guidelines
Web Development
UI Design
UX Design
Design Systems
CV
Summary of Qualifications
16 years experience in brand building, art direction and visual design.
Bridging design and business objectives.
Recruitment and leadership of creative teams.
Seasoned in both e-com and retail oriented brands.
Creative lead and art direction for campaign productions.
Broad hands-on skills in graphic & motion design.
2020 -
2019 - 2020
2016 - 2019
2013 - 2016
2009 - 2013
Casall
Sportamore
Sportamore
Three
Three
Creative Director
Brand Experience & Creative Director
Head of Design & Marketing Production
Art Director
Graphic Designer & Retouch Artist
© Björn Avén
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As a designer and art director, I am always looking for a balance of aesthetics and functionality of all the elements of one whole